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Consumer acceptance of eco-labeled fish: A Mexican case study
MONICA YANELLI PEREZ RAMIREZ
Marco Antonio Almendárez Hernández
GERZAIN AVILES POLANCO
Luis Felipe Beltrán Morales
Acceso Abierto
Atribución-NoComercial-SinDerivadas
10.3390/su7044625.
ECO-LABELING
SEAFOOD
DOLPHIN-SAFE
MSC CERTIFICATION
CONSUMER PREFERENCES
PROBIT MODEL
Fish eco-labeling is a market-based incentive program for sustainable fisheries. This paper examines consumers' acceptance of eco-labeled fish by using data from a pilot study conducted in a coastal area of northwestern Mexico. An ordered probit model was applied, using 364 observations. The results show that most respondents favor the idea of eco-labeled fish as a sustainable option and know that this is a costlier option. Income level, consumers' occupation and frequency of fish consumption are factors taken into account in the buying decision. Price was not a statistically significant factor affecting purchase decision. The study suggests that employed consumers with knowledge of labels may prioritize their demand for eco-labeled fish. Thus, providing a clear definition of sustainability that increases consumer awareness might be a promising strategy in developing the market for eco-labeled fish. The results and their implications could be employed as an element for future development of consumer policies related to fish sustainability.
2015
Artículo
Sustainability. 2015. 7, 4625-4642, 2015.
Inglés
Pérez-Ramírez, Mónica & Almendarez Hernández, Marco & Avilés, Gerzaín & Beltrán-Morales, L.F.. (2015). Consumer Acceptance of Eco-Labeled Fish: A Mexican Case Study. Sustainability. 2015. 7, 4625-4642.
BIOLOGÍA Y QUÍMICA
Versión publicada
publishedVersion - Versión publicada
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