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Consumer acceptance of eco-labeled fish: A Mexican case study | |
MONICA YANELLI PEREZ RAMIREZ Marco Antonio Almendárez Hernández GERZAIN AVILES POLANCO Luis Felipe Beltrán Morales | |
Acceso Abierto | |
Atribución-NoComercial-SinDerivadas | |
10.3390/su7044625. | |
ECO-LABELING SEAFOOD DOLPHIN-SAFE MSC CERTIFICATION CONSUMER PREFERENCES PROBIT MODEL | |
Fish eco-labeling is a market-based incentive program for sustainable fisheries. This paper examines consumers' acceptance of eco-labeled fish by using data from a pilot study conducted in a coastal area of northwestern Mexico. An ordered probit model was applied, using 364 observations. The results show that most respondents favor the idea of eco-labeled fish as a sustainable option and know that this is a costlier option. Income level, consumers' occupation and frequency of fish consumption are factors taken into account in the buying decision. Price was not a statistically significant factor affecting purchase decision. The study suggests that employed consumers with knowledge of labels may prioritize their demand for eco-labeled fish. Thus, providing a clear definition of sustainability that increases consumer awareness might be a promising strategy in developing the market for eco-labeled fish. The results and their implications could be employed as an element for future development of consumer policies related to fish sustainability. | |
2015 | |
Artículo | |
Sustainability. 2015. 7, 4625-4642, 2015. | |
Inglés | |
Pérez-Ramírez, Mónica & Almendarez Hernández, Marco & Avilés, Gerzaín & Beltrán-Morales, L.F.. (2015). Consumer Acceptance of Eco-Labeled Fish: A Mexican Case Study. Sustainability. 2015. 7, 4625-4642. | |
BIOLOGÍA Y QUÍMICA | |
Versión publicada | |
publishedVersion - Versión publicada | |
Aparece en las colecciones: | Artículos de Investigación Arbitrados |
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